9+ YEARS · ASIA-PACIFIC EXPERIENCE
Turning insight
into growth.
Digital Marketing & Ecommerce Manager
I’m a digital marketing and ecommerce professional with 9+ years of experience across Asia, working across performance marketing, ecommerce, business development and analytics.
My experience spans agency and in-house roles, with work for brands including L’Oréal, Revlon, YSL Beauty, LG Electronics, Samsung and Farfetch.
Growth, in numbers.
YoY Ecommerce Revenue Growth
Contributed through ecommerce growth initiatives
ROAS
Maintained across the current digital portfolio
YoY Social Engagement Growth
Across integrated digital activity
01 / WHAT I DO
Growth is rarely just a media problem.
My work increasingly sits at the intersection of marketing, ecommerce operations and data. I focus on the commercial problem first, then use the right combination of media, systems, analysis and execution to solve it.
Performance Marketing
Build, manage and optimize acquisition across search, social, shopping, display and performance channels — from market and audience strategy to budget allocation, reporting and ongoing optimization.
Ecommerce & Operations
Connect acquisition with the infrastructure behind it: ecommerce platforms, marketplaces, payments, fulfillment, inventory planning, product availability and cross-functional operations.
Analytics & Automation
Turn fragmented information into usable decision systems through reporting, dashboards, forecasting, SQL-backed data structures and workflow automation using tools including Google Sheets, Apps Script, Python and Looker Studio.
02 / FEATURED WORK
Selected problems.
Practical solutions.
A selection of work across beauty, fashion, technology and B2B — from ecommerce growth and localized search to international lead generation.
Building the operating system behind ecommerce growth.
Designed the operating model, partner ecosystem and automation layer behind Revlon Sri Lanka’s ecommerce business.
Stabilizing ROAS through inventory-led media planning.
Used stock runway, sales velocity and product-level performance to pace demand around recurring supply constraints.
Prioritizing markets to improve global lead generation.
Built a common decision framework for directing investment across markets with different demand and lead potential.
Connecting global retail with local audiences.
Localizing search and shopping activity for Korea while coordinating between Spanish headquarters and the local market.
03 / EXPERIENCE
A career across
markets and disciplines.
My career has moved from law and international business development into performance marketing and ecommerce leadership.
That path has given me a broader view of growth: how campaigns connect with commercial objectives, how local markets change execution, and how operational systems determine whether marketing performance can actually scale.
I’ve worked across South Korea, Singapore and South Asian markets in agency and in-house environments, managing clients, campaigns, partners and cross-functional teams.
04 / AI & AUTOMATION
Building systems where commerce, data and operations meet.
I use Python, SQL, APIs and automation to remove repetitive work, structure fragmented processes and create better decision systems.
LET’S CONNECT
Looking for someone who can connect
strategy with execution?
I’m interested in digital marketing, ecommerce and growth opportunities where commercial thinking, data and hands-on execution come together.
Open to international opportunities.