SHUBHAM GARGDIGITAL COMMERCE & GROWTH

CASE STUDIES

Strategy in action.
Results in context.

Four flagship case studies exploring how I approached ecommerce, demand management, global media and multi-market growth — followed by selected work across fashion, luxury, technology and app acquisition.

ECOMMERCE & DIGITAL GROWTH · SRI LANKA

Building the operating system behind Revlon Sri Lanka’s ecommerce business.

2023–Present · Digital Marketing & Ecommerce Manager

Brand: Revlon Sri Lanka · In-house

Objective

Build an ecommerce business capable of converting digital demand into scalable, reliable operations.

My Responsibilities

  • Ecommerce strategy and operating-model design
  • Payment and 3PL partner onboarding
  • Workflow automation
  • Performance marketing
  • Cross-functional implementation

Related system → Ecommerce Operations Automation

Strategy & Execution

Built the complete ecommerce operating system — storefront, people and process model, payment partners, 3PL integration — not just a Shopify launch.

Assigned ownership across teams and partners, then trained and tested the model in live operations.

Automated the order-to-dispatch workflow end to end using the Shopify API and Python, leaving packaging as the primary manual step.

Built the platform, operating model and automation layer required to scale Revlon Sri Lanka’s ecommerce business.

200%

YoY ecommerce revenue growth

500%+

ROAS across current digital portfolio

20%

YoY social engagement growth

Order receiptPayment verificationInventory confirmationProcessingFulfillmentPackagingDispatchReconciliation & reporting

SEARCH & SHOPPING · SOUTH KOREA

Stabilizing ROAS through inventory-led media planning.

Jun 2020–Aug 2022 · Performance Marketing Manager

Client: YSL Beauty / L’Oréal Luxe · Agency: JBridge

Objective

Protect ROAS while managing recurring supply constraints across YSL Beauty Korea’s highest-selling products.

My Responsibilities

  • Inventory-led media planning
  • Product-level budget allocation
  • Stock-runway forecasting
  • Demand management
  • Search & Shopping strategy
  • Performance analysis

Strategy & Execution

Hero products faced recurring supply constraints as imported inventory fell short of planned volumes.

Built a stock-sharing process with the client, combining inventory, sales velocity and campaign performance into product-level stock-runway forecasts.

Paced demand instead of maximizing short-term sales — shifting spend away from constrained products and toward better-stocked ones.

Used media investment to actively manage demand against available inventory.

600%

ROAS

Lower

Out-of-stock exposure

Steadier

Month-to-month ROAS

2022 Silver AwardKorea Digital Advertising Awards
Stock runwaySales velocityDemand pacingPortfolio rebalancingROAS stability

GLOBAL AWARENESS · GLOBAL

Fixing the click-to-visit gap in LG’s virtual CES campaign.

2021–2022 · Performance Marketing Manager

Client: LG Electronics · Agency: JBridge

Objective

Maximize qualified traffic to LG’s virtual CES exhibitions within a high-spend, two-month global campaign.

My Responsibilities

  • Global media strategy
  • Traffic-quality analysis
  • Manual optimization
  • Budget allocation
  • Audience refinement
  • Analytics and reporting

Strategy & Execution

LG’s fully virtual CES campaign carried an approximately $2M budget across three verticals and multiple countries — a two-month window that made waiting for platform learning costly.

Early data showed a large gap between ad clicks and actual site visits: the heavy virtual-exhibition experience was causing users to abandon before the site loaded.

Shifted optimization from click volume to successful site arrival — analyzing performance by market, city, device, audience and time of day.

Manual, hands-on optimization was critical given the short window and high daily spend; redirected budget toward segments most likely to complete the visit.

Diagnosed the click-to-visit gap and rebuilt targeting around traffic quality.

$2M

Campaign budget

2 Months

Campaign window

Target Exceeded

Visitor KPI

Click-to-visit analysisDevice targetingCity targetingAudience qualityDaypartingManual optimization

INTERNATIONAL B2B LEAD GENERATION · GLOBAL

Prioritizing markets to improve global lead generation.

2019–2021 · Performance Marketing Manager

Client: LG Business Solutions · Agency: JBridge

Objective

Improve international lead generation by directing investment toward markets with the strongest commercial potential.

My Responsibilities

  • Multi-market acquisition strategy
  • Market prioritization
  • Budget allocation
  • Demand analysis
  • Expansion planning
  • Reporting framework

Related system → Multi-market Performance Intelligence

Strategy & Execution

LG Business Solutions operated across markets with materially different demand, competition and lead potential.

The strategic question was where global investment should expand, contract or shift — not how to tune individual campaigns.

Built a common performance framework and a single Google Data Studio reporting system to compare opportunity and lead efficiency across countries.

Built a market-prioritization framework to direct B2B media investment toward countries with the strongest demand and lead potential.

+20%

Above lead target

Asia · Europe · US · Middle EastMarkets managed within a common decision framework
Market prioritizationBudget allocationDemand analysisLead efficiencyPerformance frameworkReporting automation

SELECTED WORK

Selected work.

Additional work across fashion, luxury ecommerce, smart-home technology and app acquisition.

SOUTH KOREA · RETAIL LOCALIZATION

Massimo Dutti

Translate global retail priorities into a Korean digital environment shaped by local platforms and consumer behavior.

Used local search behavior, competitor activity and visitor data to guide Korean-market execution across Naver and Kakao while coordinating insights with Spanish headquarters.

3×2022 sales vs. 2020 during campaign period
Market localizationConsumer behaviorCompetitive intelligenceNaver / KakaoHQ alignment

SOUTH KOREA · LUXURY ECOMMERCE

Farfetch

Adapt global luxury acquisition strategy to Korean search and shopping behavior.

Compared Korean and global performance, localized search and messaging, and adjusted channel strategy across Google, Naver and Kakao while maintaining alignment with global brand direction.

300%ROAS
LocalizationCross-market analysisSearch behaviorChannel strategyHQ alignment

APAC · SMART-HOME ACQUISITION

Samsung SDS

Avoid treating Australia, Singapore, Thailand and the Philippines as a single regional audience.

Built market-specific acquisition strategies using local demand signals, search behavior and country-level performance data.

4Markets
LowerCPA
ImprovedLead acquisition
Market localizationDemand signalsCountry strategyBudget allocationLead efficiency

SOUTH KOREA · APP ACQUISITION

Omoomo

Optimize for valuable users rather than install volume alone.

Evaluated the full funnel from install through signup, conversion and retention, shifting investment toward sources producing stronger downstream behavior.

ImprovedConversion and retention efficiency
User qualityFunnel analysisRetentionAudience optimizationA/B testing

The common thread: solve the commercial
problem, not just the media brief.

Across markets and categories, my work has focused on diagnosing commercial problems, designing practical systems and using data to direct better decisions.

Explore my experience →See systems I’ve built →